I’ve had the pleasure of working with Avaline—a range of wines that are full of natural goodness and free from unwanted and undisclosed extras. It’s wine at its purest, created with discerning drinkers (and friends) in mind, and my friends at Avaline have put together a beautiful brand and product. After founders Katherine Power and Cameron Diaz worked with Aruliden to create the core branding, I came on to help develop the labels for all varietals, shipping packaging, retail presence, gifting, brand collateral, pitch decks, and more.