Every season, Clique Brands’ INF Network team and Affiliate shopping team puts on a gifting suite with curated products from Editorial stories. We design the collateral to let the products shine and give each of them their own moment.
When crafting this event, I wanted to utilize the beautiful, sultry colors of Fall, and choose tones that would compliment our venue, Estrella. Our INF Network leans on the branding Clique’s brands– Who What Wear, Byrdie, and MyDomaine– but is a bit more “pretty” to satisfy a wide range of influencers. I designed with more delicate elements to contrast with the bold color palette, and worked with our floral artist to choose wildflowers and cascading greenery for our arrangements.
We crafted a few custom activations for our guests including a Lenscrafters Frame & Brow Bar. We worked with Knotty Pines to create a stunning display for the glasses frames, drawing upon some of the shapes and colors from the collateral.
Other collateral included signage, custom shopping bags, bar menus, checklists, and invitations.
The Shopping Bags