I was contracted to work with Mark on his creation when he was in development and crowdfunding via Kickstarter. MARK is a writing instrument that you can be proud to own and write with on a daily basis. Familiar enough in ergonomics and design to be useful everyday, but luxurious and high quality enough to be an item that inspires.
The Logo.
Mark wanted a logo that felt aligned with the luxury of the pen– sleek and high-end. He wanted a symbol but also was interested in a straight logotype, leaving him open to create more luxury goods down the line–outside of pens.
The result was a Logotype that could interchangeably be seen with the "Nibbed A”.
Some other ideas can be seen below.
The Pattern.
Mark really wanted a bold pattern for his brand, an element of fun for the serious nature of the pen. We went through a few rounds before getting to our hero pattern, seen here on the right.
Other pattern work can be seen below.
The Final
Package.
We are still testing where the pattern is shown on the outside of the box, or if it is a surprise and delight on the inner surface. What do you think?