Obsessee is an omni-channel social content brand and community targeted at Gen Z females, that's ages 14-22. The new “little sister” publication to Who What Wear, MyDomaine, and Byrdie, Obsessee lives solely on social media, where a team of editors create exclusive content for Facebook, Instagram, Snapchat, and Tumblr. That means videos, live Q&As, images, memes, personal essays, news, and more across the channels. Forward-thinking, stylish girls are able to access whatever it is that interests them—fashion, beauty, culture, music, friendship, love and dating, life advice, food… You name it! Obsessee is your cool new friend.
I was part of the launch team, and continue to act as Art Director for Obsessee's editorial and branded content. We create art that is uniquely Obsessee, speaking to exactly what Obsessee is.
Illustrations by Natalia Chavez | Photos by Paley Fairman | Art Direction by Me
Type Illustration by Me| PHOTOS BY Isabella Behravan
In July 2016, Obsessee hosted it's first-ever pop-up shop where all products in-store were available with a social currency price tag — in exchange for an Instagram, Facebook post or Snapchat. Participating brands included TagPop Vintage Tees, Old Navy denim, Keds Sneakers, Shop Band.do, Hawaiian Tropic SPF, dpHue, Amika, and Swatch. The pop-up also featured exclusive events, astrology manicures, braid bars, kitten adoptions, denim customizations, and a photobooth. I was part of a small team that put the pop-up together, from branded products, printed materials, and social media, to set up.
We created 5 snapchat filters for the weekend, 3 sponsored for each activation, and 2 that were live throughout the weekend.