What if we lived in a Perelel Universe? We built “The Perelel Universe” — a conceptual brand world imagining what women’s health could look like if it were treated, researched, and funded equitably.
Live in a Perelel Universe:
Partnering with Tann Creative, and Mandy Moore as our talent, we used optimism and cultural commentary to spotlight the longstanding gender research gap while rallying support for increased federal funding for women’s health research initiatives through the NIH. The campaign invited women to imagine an alternative reality where fertility support was accessible, postpartum care wasn’t an afterthought, and women’s health was finally taken seriously — while reinforcing the future Perelel is actively working to create.
Teaser ContentThe Brief History of Forgotten Women
We can’t rewrite history, but we can create a better future. For our teaser content, we threw it back to a campaign from earlier in the year, highlighting the inequities that women have experienced in healthcare, setting up the problem, the current universe. Art Direction showed this world in black and white, then moved to prismatic blue skies in the Perelel Universe.
