I was fortunate to start in what is considered the “early days” of Ruggable. I was brought on to lead a team of 2 graphic designers working on predominantly social ads. As Ruggable grew, the demand for Creative did too. Our little team went from 2 to 16, from producing assets for 4-6 campaigns a year to 60 across 3+ countries in 2 languages. We continued social ads, but started emails, OTT, print, events and more. I am immensely proud of the work my team has created over the last 4 years, and I was my privilege to grow with Ruggable.
The following pieces are a mix of my own work and work I’ve art directed, created by the talented designers at Ruggable.
The “NEW” BRAND
Events
Ruggable’s first event, featuring the newest product, Faux Hide. Pictured is the in-house team that worked with event-house Poolside Etiquette to give our attendees a unique experience. The event took place at the Whitney Museum in NYC, and brought together 30 influencers, editors, and tastemakers.
Promotions
The “Old” Brand
Although we recognized a need for more updated branding early on, we needed to augment what was already in place and elevate the branding subtly. We updated the logo to be more legible, narrowed an existing palette and existing typography to create more consistency, added a serif to balance the more tech-driven brand pieces, and added illustration and textural styles.
I created this brand guide from start to finish, working across the company to determine brand strategy while executing brand elements (i.e. icons.)
