My team and I worked on the branding for MyDomaine's Second Life podcast, a series that spotlights successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief innovation officer at MyDomaine's parent company, Clique Brands, each episode gives you a direct line to women who are game changers in their fields. Think of it as a virtual mentor: Beyond inspiring career stories, they'll share the wisdom and advice they've learned along the way, from side hustle and startup attempts to searching for investors, hiring superstar staff, and everything in between.
Second Life lived as an editorial series on MyDomaine, and as such, the branding needed to align with MyDomaine’s. We opted for a more bold package, both in color palette, and typography.
We also wanted to highlight Hillary Kerr in the podcast, and rather than use photography, we opted to go for eye-catching illustration. I illustrated Hillary’s likeness with her ubiquitous wayfarer eyeglasses and paired it with colored shapes for our cover art and marketing materials.
Editorial Content & Promotion
For each guest on the pod, we created a story on our site to promote and give more context for our readers. At the begininng of Hillary’s recording journey, we were lucky enough to have a member of our team, Erin Pedersen, shoot all of the talent at recording. But then HK took her show on the road, in the best way! We wanted to have a uniform treatment of all of the images, so that various headshots from talent fit together.
We created dedicated social channels for more shareable content as the podcast was gaining traction. We post regular quotes and audiograms from talent, in addition to q&a posts and updates for the pod.
We also saw a need for custom stickers for IG stories, as it gave talent something branded to post, without needing to have a full set. My talented designer, Natalia Chavez worked on these with our branding and assets.
We were ecstatic to see Second Life featured on iTunes main page in December. Second Life continues to be in the charts and is capturing new listeners daily.