Cellular Hydration
Product Launch
Breaking Down the Benefits
We launched Cellular Hydration against the backdrop of summer, making our marketing efforts pretty self-explanatory–hydrate this summer. But with every lifestyle angle, we always sought out to highlight the product benefits above all else.
Hydrating on the Go
We developed a Hydration Cart with Poolside Etiquette agency. Bringing it to LA Summer Hotspots like Abbot Kinney, The Platform, and Malibu Country Mart. This fit seamlessly into our Summer campaign, merging Hydration branding with the summer color story.