Choline
Launch
Perelel launched Choline as a part of the Routine Builders–supplements made to combine with the stage-specific vitamin packs. Choline Boost is meant to pair primarily with Prenatals and we drew the color palette from those products.
We utilized AI tools in this campaign, augmenting our catalog of content from contributing artists.
Creative Direction: Carson Oliveres
Design Direction: Myself
Production: Myself
Video: Isabella Behraven
Photography: N. Network
Designers: Nicole Whitted
Design: Nicole Whitted
Design: Nicole Whitted
Gifting + Experiential