The Perelel Pledge
#FundWomensHealth
Let’s create a world with more healthy, supported women—together.
In February 2024, Perelel officially announced the #PerelelPledge, a $10 million effort to #FundWomensHealth—to help close the women’s health research gap and directly provide more access to essential reproductive care.
Here’s why: Women’s bodies are complicated. And we’ve been objectified, oversimplified, and shamefully under-researched for far too long.
Teaming up with @mageewomens and @goodplusfdn, we built content around alarming data of gaps in women’s health, bridging the content from social to OOH, and all the way to the Capital.
Creative Direction + Newspaper Design: Myself
Photography: Lea Banchereau
Newspapers aren’t covering the realities of the women’s health gap. So we created our own.
Newspapers aren’t covering the realities of the women’s health gap. So we created our own.
Women joined the call to action with our viral tee.
