Perelel
To-Go
To spotlight the toss-it-in-your-beach-bag ease of our vitamin sachets — and meet our customers exactly where they are — we built our Summer 2024 campaign around travel. Think tonal striped umbrellas, sun-warmed linen, salty skin, and the kind of carry-on chaos that somehow still looks chic. The creative direction leaned into beachy, sun-soaked escapism: equal parts coastal getaway and “I remembered my vitamins for once.”
Gifting
We created a custom Perelel travel bag—fully packed with the items our doctors swear by to stay healthy on the go ✈️ I had custom luggage tags made and we sourced a “doctors’s bag” so the gifting felt more intentional than the ubiquitous tote.
Where in the world is Perelel?
We asked customers and influencers to show how (and where) they take Perelel to-go.