As Creative Director at Perelel, I led the creative vision and execution for multiple product launch campaigns, overseeing brand storytelling across digital, social, email, paid media, and integrated launch content. I partnered cross-functionally with marketing, growth, and product teams to develop cohesive campaign identities that balanced each product’s unique value proposition with Perelel’s doctor-designed credibility and scientific rigor. A key focus of the work was translating complex wellness and nutritional benefits into aspirational, lifestyle-driven creative that showed women how the products seamlessly fit into their everyday lives across fertility, pregnancy, postpartum, and hormonal health journeys. The campaigns drove strong engagement, strengthened brand awareness, and deepened customer connection and trust.